31 March 2007: faint blue light swirls up and fades, the dim dusk snuffed out into night.
The world is flush with opportunity for enterprising environmental attorneys. Not that this is necessarily a good thing. While it means that awareness of environmental problems is on the rise and concerns are no longer being shifted to the back burner, it is also an indication of the serious mess we are facing. So while the world goes to hell in a hand basket, as it so happens, VLS grads are going to have plenty of opportunities to make a living trying to save what we can.
Of course, it’s not as though we decided to pursue environmental law because we expected it to be lucrative. Most of us probably had expectations of going into government. We would help draft legislation, write regulations, and issue the opinions and guidance documents that would nudge our powerhouse of a post-industrial economy into more sustainable cycles of resource consumption. This is the hard work; the thankless work; the necessary work. Apparently, it is also a font of financial opportunity for the private sector.
This brings me closer to the title of this post. For all the work that must be done in the public sphere, it will accomplish nothing without the cooperation of the private. Business can be dragged kicking and screaming into the new era of environmental awareness or it can hit the ground running. By anticipating future legislation, even now, companies are capitalizing on carbon trading schemes, sharpening their skills in market-based regulatory programs implemented abroad. But these are the major players, by and large. They have the wherewithal to invest today in tomorrow’s commodities because their planning horizons extend much further than most. It is the world of small enterprise that really needs our help, and where the greatest opportunity awaits.
Many of us will make our fortunes cultivating clientèle savvy to global warming and its legal consequences. We will develop an extensive and sophisticated understanding of the regulatory mechanisms most commonly employed. Yes, the revolving door awaits. We will become fluent in all the right buzzwords of the day. We will seek out not only those companies that desire to lighten their footprint, but those hoping to profit by pioneering sustainable technologies. We will hone our pitch, for parties, over cocktails, take aim and take down an account before they even realize what hit them.
But for it all to work, we have to be hungry. I think most of us are. It will take a concerted effort on all fronts; we need the doubled momentum of both the public and private sectors moving in the same direction. We have to work together, no longer us against them. We have to be hungry enough to hunt together.
Then, we only have to remember to share.